Tiny files
Keep the look of your photos and lose the bulk. Fewer bytes to store, send and serve.
Pretty Optimized Pixels
Replaces JPEG. Smaller & faster.
Pop does everything JPEG does, in files 38% smaller. Pages load quicker, apps feel snappier and your storage goes further.
38%smaller than JPEG at the same quality
<4 msto open a 4K photo, faster than JPEG
9platforms, from iPhone to the browser
See for yourself
Same file size. Spot the difference.
One photo, saved as Pop and as a JPEG of the same size. Drag the line, then try each quality.
Photo: Kodak test image. JPEG made with libjpeg-turbo at its default settings, without Huffman optimization, at the highest quality that fits Pop’s file size.
More examplesWhy Pop
Every pixel pulls its weight.
Pop spends bytes where your eyes look and saves them where they don't. Same picture, a fraction of the weight.
Room to spare
How many photos fit?
Two phones with the same storage. We throw the same photos into each.
Same space. 1.6× the photos.
Pop photos are 38% smaller, so the phone, laptop or cloud storage you already have holds about 60% more of them. Room for 80 JPEGs is room for 130 Pop photos.
Light enough to forget about.
Opens instantly
Pictures show up the moment you need them, on a laptop or a phone in your pocket.
Previews built in
.pop files show thumbnails and quick previews right where you browse your files.
Easy to switch
Bring your existing photos across and keep working the way you already do.
Pops up everywhere.
- iPhone
- iPad
- Android
- Mac
- Windows
- Linux
- Web browsers
- Python
- C and C++
Questions, popped.
What does Pop stand for?
Pretty Optimized Pixels. Which is also a fair summary of what it does.
Can Pop replace JPEG?
That's what it's for. Pop does the same job as JPEG with files about 38% smaller, and it saves photos faster than JPEG on phones and computers alike.
How does it work?
We keep the recipe in the kitchen. What matters is what comes out: smaller files that still look like your photos.
Can I convert the photos I already have?
Yes. Turn your existing JPEG and PNG images into .pop files and keep the originals for as long as you like.
Is it free?
Pop is free to use under the AGPL, as long as you share your own source. For closed-source apps and services there is a commercial license. And anyone may write their own .pop reader or writer.
Make your pixels pretty.
Download PopComing soon to iPhone, iPad, Android, Mac, Windows, Linux and the web